Thursday, August 27, 2020

Advantages of Wellness Technologies as Employee Benefits



Corporate executive Mark Hirschhorn joined the teletherapy app company Talkspace early in 2020. Mark Hirschhorn serves as the firm’s president and chief operating officer.

In addition to connecting individuals to immediate counseling with licensed therapists, Talkspace offers a suite of mental health and wellness services suitable for employee assistance programs (EAPs). EAPs are benefits that companies may offer their workers to help them with non-work-related issues.

Traditional EAPs include discounts on in-person counseling, fitness programs, and other health and wellness-focused initiatives. In recent years, many of the offerings commonly included in an EAP are available on app-based or web-based platforms. Companies can bundle access to subscription wellness apps and provide them to employees as a benefit.

Since these benefits can be accessed with the privacy of a personal device, employees are more likely to engage in digital counseling. Further, apps that focus on health and fitness can easily collect anonymous data that can help companies determine which wellness initiatives are the most successful. These apps can also simplify the coordination of interactive fitness challenges, such as maintaining workout streaks or participating as a team to reach 100,000 steps per day. 

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